gross profit growth
Team scaled from 4 to 48 across three sites.
Commercial Operations and Growth Lead, Tactical Solutions
AI is scary
A survival guide by Jonathan Nourse
Scroll. They follow. ↓
Hi, I'm Jono.
Everyone's running at AI.
Boards want it. Owners panic buy it. Most get nothing back. I've spent two decades running businesses and the last year building AI agents that do real work inside one. I know what actually works.
Keep scrolling. There's a safe haven down there.
Meet the hive
57 agents built. Meet a few crowd favourites.
Every one of them does real work, every week. Hover the screens to see what they actually produce.
That's the tour.
The other 52 are working the night shift.
57 agents. Working the night shift.
Hover or tap a building to see who's on shift.
Plus 21 more, built for one job and retired.
Before the zombies
This isn't my first apocalypse.
I helped lead Media24 from print to digital, taking teams who had worked one way for decades into a new world while revenue held. Then I ran the building.
EBITDA ahead of plan
A 250+ person business unit, 11 department heads, an eight figure budget.
General Manager, Media24
in police tender wins
$10M NZ Police and $2.5M South Australia Police contracts.
Tender lead, Tactical Solutions and Tactical Distributors
contracted sales revenue delivered
Full P&L, banking and lending accountability.
COO, Tactical Distributors Group
of customer issues resolved within 24 hours
A new CRM cadence, SLAs and escalation rules.
COO, Tactical Distributors Group
I've run the P&L, the people and the tenders. Now I build the agents too.
But the point was never the agents. It was getting everyone home on time.
AI doesn't transform a business. People adopting it does.